How to Integrate Stock Videos into Your Socials

May 28

While Keeping Your Brand Intact!🎬

In today’s fast-paced digital world, keeping your brand’s social media feed fresh and engaging is more important than ever! Stock videos are a powerful ( and VERY helpful ) tool, adding stunning visuals that align with your style and message. But perhaps you wonder how can you use our beautiful stock videos without losing your brand’s personal touch?💭
Here’s a complete guide on how to seamlessly blend our stock videos into your social media strategy to enhance your brand’s presence while keeping its unique essence front and center!👇

Step 1: Identify Your Brand’s Core Vibe🎨

Your brand vibe is the soul of your online presence and it’s the emotional and aesthetic tone that makes you stand out. Start by defining the core elements of your brand. This will include:

Colors and Visual Style: Are you drawn to earthy tones, vibrant hues, or clean, minimalist designs?
Mood and Personality: Is your brand energetic, serene, sophisticated, or playful?
Themes and Values: Think about themes that resonate deeply with your mission, like sustainability, wellness, or adventure.

Take time to clarify what these elements mean to you and how they align with what you offer. This foundation will help you choose videos that resonate on a deeper level, making every post feel aligned and authentic!👩‍🎨

Step 2: Select Complementary Stock Videos & Photos🤳

Our stock video & photo library is designed to offer something for every brand vibe, from dreamy nature scenes to modern, minimalist to bright and vibey, The goal here is to choose the videos that amplify your brand’s storytelling without distracting from your message.

Think of these videos as a “visual soundtrack” to your content—backgrounds and scenes that set the tone for your brands message and purpose.

Step 3: Blend with Personal Content🤗

A successful social media strategy balances professional with personal authenticity. Integrate stock videos alongside behind-the-scenes clips, personal moments, talking videos, or product shots. This mix keeps your content feeling real and relatable, but not overly predictable. Your audience wants an idea on what to expect when following you but they will get bored seeing the same kind and backgrounds within your content, over and over. Which is why we exist! To provide you with a vast library of stunning visuals that go seamlessly well together, while still providing your audience with that surprise and WOW factor everytime.

For example, you could share a stock video of a vibey sunset or of spiritual tools such as crystals, sage etc after posting a BTS update about your latest soul led offering. This blend of content lets your audience connect with you while enjoying a visually harmonious feed.

Step 4: Create a Balanced Posting Schedule☯️

Staying consistent with your posting schedule helps build trust and familiarity with your audience. But consistency doesn’t mean monotony! Yawn🥱Alternate stock and original content to keep things visually interesting and not boring!

One approach is to follow a pattern, such as sharing a personal photo or video, then a stock video post, followed by another unique piece of content. This variety ensures your feed looks cohesive but never predictable, keeping your audience engaged and curious about what’s next.

Step 5: Add Personal Touches to Stock Videos💖

Adding a personal touch to stock videos can make them feel uniquely yours. Consider simple customizations, such as:

Text Overlays: Add a short quote, your brand’s tagline, or a call-to-action.
Logo Placement: Subtly include your logo in a corner or within the visual flow.
Unique Filters or Color Adjustments: These can bring the video in line with your brand’s aesthetic.

These additions reinforce that even though you’re using stock content, each piece is part of your brand story. A small detail can be the difference between a video that feels generic and one that feels uniquely crafted for your audience, even as if you took the video yourself!

Step 6: Evaluate and Refine Regularly🔍

Social media success is an ongoing process. Keep an eye on how your audience responds to different types of content. Are they engaging more with personal posts or stock videos? Do they comment on the aesthetic or share certain types of videos?

Use these insights to refine your approach. Maybe you’ll find that certain stock video styles resonate more, or that people enjoy posts with text overlays. By continually tweaking your strategy, you’ll ensure that your feed not only looks polished but also feels dynamic and responsive!

We love seeing your creativity and energetic imprint on our videos! We hope this guidance supports you in continuing to evolve your content and platforms!